Targeting a Small Niche vs. a Larger Market – Some Thoughts on Choosing the Right Strategy for Starting My Own Business
April 3rd, 2011
Two weeks ago I came across a book called “Start Small, Stay Small” by Rob Walling. I purchased the eBook version and started reading it on my iPhone while riding the train to work every morning. The book is essentially a step-by-step guide to building a small web/software startup and guides you through the whole process of starting an online business from identifying a profitable niche to automating the business. It is really well written and easy to understand with case studies and examples to illustrate the various steps. (more…)



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Have you ever wondered why it was not you who started this new crazy buzz business thing that everybody is talking about? Have you ever used a product and service and thought: why didn’t I come up with this idea? Or even better: I had this idea years ago, why didn’t I start my own company with this back then? I guess most people could quickly come up with one or two reason why it was just not the right time, idea, place, environment, why there was just too little money to pay the bills while setting up the business. I’m personally an expert in ‘finding fatal flaws of business ideas’. To this date I’ve had tons of ideas and every time I got really excited about a particular idea it just took me a few days to find enough reasons to drop this fantastic idea. But I think I have finally found the reason for this: I’m a chicken – and being a chicken in business sucks!